Anchor Strategy is the bond between Properties and Brands leveraging engaged Audiences to achieve business objectives. We connect Brands, Properties, and Audiences through innovative ideas, refined tactics, and professional execution.
WHO IS ANCHOR STRATEGY
Glen Eisler has a wealth of knowledge and expertise within the marketing space obtained through direct education and more than a decade of professional experience. Throughout his career, Glen has focused on connecting brands and audiences, with proven success across the broadcast, arts, and professional sports landscapes. He is passionate about his work and has successfully bonded relationships between many of Canada’s largest Brands and Properties. Glen has excelled within the industry by being an innovative creator, building strong relationships, and delivering outstanding results.
Glen believes whether you’re a Brand, a Property or an Individual, in today’s world you must stand out to achieve success. Success is quantified in many ways, but to stand out means to do things differently through determined innovation, creativity, and execution. Having a strategic plan in place to avoid falling into the “normal” will pave the path to sustainable growth, leading change, and success as a whole.
Partnering with a Property facilitates a direct conversation between the Brand and a Property’s engaged audience. When anchoring to a Property, Brands can leverage this alignment to create a direct connection to the Property’s audience. This creates a podium to communicate the Brand’s story through the Property, creating new loyal consumers as well as enhancing the relationship with existing ones.
WORK WITH US
+001 . 604 . 340 . 6121
It is vital for every organization to maximize all revenue streams. By leveraging their engaged audience, Properties can partner with Brands to create incremental revenue. In addition to increasing bottom line, partnering with Brands also provides the opportunity to strengthen connections with their current audience as well as receive an expanded reach through their Partner’s brand.
Anchor Strategy believes in connecting Brands to the most suitable audiences and not simply the largest. We will lead your brand every step of the way, from partnership conceptualization to execution.
Working with your Brand,
Anchor Strategy will:
- Assist in defining attainable partnership marketing goals
- Determine the best Properties to partner with to achieve the established goals
- Lead the partnership execution by working with both your Brand and the Property to accurately reach the defined goals
Anchor Strategy believes in creating long-term, genuine corporate partners for Properties, not short-term clients. We will lead your Property’s complete corporate sponsorship sales cycle.
Working with your Property,
Anchor Strategy will:
- Evaluate revenue generating partnership opportunities
- Position the partnership opportunities as sellable assets
- Market and sell the partnership opportunities to new and current corporate sponsors
- Maintain the partner relationship between your Property and the Brand to ensure long-term success